function sifr_replace(brand) {

	// Always Archer
// This is the preferred "named argument" syntax
	if (brand.indexOf(" ") != -1){
		brand = brand.split(" ")[0];
		} 
sIFR.replaceElement(named({sSelector:"p.aBold", sFlashSrc:app.URLs.archerBoldUrl, sColor:"#FFFFFF", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"p.aBoldItalic", sFlashSrc:app.URLs.archerBoldItalic, sColor:"#FFFFFF", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".utilities .main_top h1", sFlashSrc: app.URLs.semiFontUrl, sColor:"#FFFFFF", sWmode:"transparent"}));	// - to overwrite default H1 tag
sIFR.replaceElement(named({sSelector:"p.readMore", sFlashSrc: app.URLs.semiFontUrl, sColor:"#F9008D", sWmode:"transparent"}));
//sIFR.replaceElement(named({sSelector:".shop_bag a.shbag_title", sFlashSrc:"fonts/archer_semibold.swf", sColor:"#FFFFFF", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".social h6, p.fobPara, p.fobParaStory, p.fobParaLook, p.fobParaPreety,p.fobParaNew", sFlashSrc: app.URLs.semiFontUrl, sColor:"#FFFFFF", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"h6", sFlashSrc: app.URLs.semiFontUrl, sColor:"#000000", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".gsk_selectshade .gsk_club_subhdr h4", sFlashSrc: app.URLs.semiFontUrl, sColor:"#FA2872", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"body.mdf .tips_advice_howto .steps h4", sFlashSrc: app.URLs.semiFontUrl, sColor:"#000000", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"body.mdf .personalization .sb_module_top h4", sFlashSrc: app.URLs.mdf__london_nineteen_eighteen_FontUrl, sColor:"#000000", sWmode:"transparent"}));

sIFR.replaceElement(named({sSelector:"p.heading_six", sFlashSrc:app.URLs.semiFontUrl, sColor:"#ffffff", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"p.heading_seven", sFlashSrc:app.URLs.semiFontUrl, sColor:"#363534", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"p.heading_eight", sFlashSrc:app.URLs.semiFontUrl, sColor:"#efc5ce", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"p.heading_nine", sFlashSrc:app.URLs.semiFontUrl, sColor:"#c4ced4", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".grid_spotlight_info h2", sFlashSrc:app.URLs.tradeGothicBoldUrl, sColor:"#515151", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".spotlight_info h2", sFlashSrc:app.URLs.tradeGothicBoldUrl, sColor:"#515151", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".colorSelectIntro h2", sFlashSrc:app.URLs.tradeGothicBoldUrl, sColor:"#515151", sWmode:"transparent"}));

	switch(brand) {
	
	case "mdf":
		sIFR.replaceElement(named({sSelector:".account_landing_sifr h5", sFlashSrc: app.URLs.semiFontUrl, sColor:"#A12986", sWmode:"transparent"}));
		break;
	
	case "bx":
		sIFR.replaceElement(named({sSelector:".account_landing_sifr h5", sFlashSrc: app.URLs.semiFontUrl, sColor:"#DC1710", sWmode:"transparent"}));
		break;
	
	default:
		sIFR.replaceElement(named({sSelector:".account_landing_sifr h5", sFlashSrc: app.URLs.semiFontUrl, sColor:"#EC3571", sWmode:"transparent"}));
	}

sIFR.replaceElement(named({sSelector:".myaccount h5", sFlashSrc: app.URLs.semiFontUrl, sColor:"#FA2872", sWmode:"transparent"}));


	switch(brand) {
	
		case "mdf":
			sIFR.replaceElement(named({sSelector:".choice h4", sFlashSrc:app.URLs.mdf_london_nineteen_sixty_FontUrl, sColor:"#000000", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".btm_promo h4", sFlashSrc:app.URLs.mdf_london_nineteen_sixty_FontUrl, sColor:"#000000", sWmode:"transparent"}));	//== change to chalet_london_nineteen_sixty.swf
			
			sIFR.replaceElement(named({sSelector:"h1", sFlashSrc:app.URLs.mdf__paris_nineteen_sixteen_FontUrl, sColor:"#A22986", sFlashVars:"textalign=left&offsetTop=0", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:"h2", sFlashSrc:app.URLs.mdf__london_nineteen_eighteen_FontUrl, sColor:"#333333", sWmode:"transparent"}));		
			sIFR.replaceElement(named({sSelector:"h4", sFlashSrc:app.URLs.mdf__london_nineteen_eighteen_FontUrl, sColor:"#000000", sLinkColor:"#000000", sBgColor:"#FFFFFF", sHoverColor:"#FFFFFF", nPaddingTop:0, nPaddingBottom:0, sFlashVars:"textalign=left&offsetTop=0", sWmode:"transparent"}));
			//sIFR.replaceElement(named({sSelector:"h6", sFlashSrc:"fonts/chalet_london_nineteen_eighteen.swf", sColor:"#333333", sWmode:"transparent"}));
			break;
	
		case "bx":
			sIFR.replaceElement(named({sSelector:"h1", sFlashSrc:app.URLs.bxFontUrl, sColor:"#000000", sWmode:"transparent"}));
			break;
	
		default:
			sIFR.replaceElement(named({sSelector:".shade_match h2", sFlashSrc: app.URLs.semiFontUrl, sColor:"#FA2872", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".be_cares h3, .shopping_cart .sc_top h3", sFlashSrc:app.URLs.semiFontUrl, sColor:"#333333", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".shade_match .shade_card h3", sFlashSrc: app.URLs.semiFontUrl, sColor:"#FFFFFF", sFlashVars:"textalign=center&offsetTop=0", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".tones h3", sFlashSrc:app.URLs.semiFontUrl, sColor:"#333333", sFlashVars:"textalign=center&offsetTop=0", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".choice h4", sFlashSrc:app.URLs.semiFontUrl, sColor:"#000000", sWmode:"transparent"}));
			
			sIFR.replaceElement(named({sSelector:".club .perfect_match h3", sFlashSrc:app.URLs.semiFontUrl, sColor:"#cf0072", sWmode:"transparent"}));
			
			
			sIFR.replaceElement(named({sSelector:"h1", sFlashSrc:app.URLs.semiFontUrl, sColor:"#FA2872", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:"h2", sFlashSrc:app.URLs.semiFontUrl, sColor:"#000000", sWmode:"transparent"}));		
			sIFR.replaceElement(named({sSelector:"h3", sFlashSrc:app.URLs.semiFontUrl, sColor:"#FA2872", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:"h4", sFlashSrc:app.URLs.semiFontUrl, sColor:"#000000", sWmode:"transparent"}));
			
			

	}
		
}