function sifr_replace(brand) {

	// Always Archer
// This is the preferred "named argument" syntax
sIFR.replaceElement(named({sSelector:".utilities .main_top h1", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FFFFFF", sWmode:"transparent"}));	// - to overwrite default H1 tag

//sIFR.replaceElement(named({sSelector:".shop_bag a.shbag_title", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FFFFFF", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:".social h6", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FFFFFF", sWmode:"transparent"}));
sIFR.replaceElement(named({sSelector:"h6", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#000000", sWmode:"transparent"}));

	switch(brand) {
	
		case "mdf":
			sIFR.replaceElement(named({sSelector:".choice h4", sFlashSrc:"/fonts/chalet_london_nineteen_sixty.swf", sColor:"#000000", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".btm_promo h4", sFlashSrc:"/fonts/chalet_london_nineteen_sixty.swf", sColor:"#000000", sWmode:"transparent"}));	//== change to chalet_london_nineteen_sixty.swf
			
			sIFR.replaceElement(named({sSelector:"h1", sFlashSrc:"/fonts/chalet_paris_nineteen_sixteen.swf", sColor:"#A22986", sFlashVars:"textalign=left&offsetTop=0", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:"h2", sFlashSrc:"/fonts/chalet_london_nineteen_eighteen.swf", sColor:"#333333", sWmode:"transparent"}));		
			sIFR.replaceElement(named({sSelector:"h4", sFlashSrc:"/fonts/chalet_london_nineteen_eighteen.swf", sColor:"#000000", sLinkColor:"#000000", sBgColor:"#FFFFFF", sHoverColor:"#FFFFFF", nPaddingTop:0, nPaddingBottom:0, sFlashVars:"textalign=left&offsetTop=0", sWmode:"transparent"}));
			//sIFR.replaceElement(named({sSelector:"h6", sFlashSrc:"/fonts/chalet_london_nineteen_eighteen.swf", sColor:"#333333", sWmode:"transparent"}));
			break;
	
		case "bx":
			sIFR.replaceElement(named({sSelector:"h1", sFlashSrc:"/fonts/trade_gothic_fatt.swf", sColor:"#000000", sWmode:"transparent"}));
			break;
	
		default:
			sIFR.replaceElement(named({sSelector:".shade_match h2", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FA2872", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".be_cares h3, .shopping_cart .sc_top h3", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#333333", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".shade_match .shade_card h3", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FFFFFF", sFlashVars:"textalign=center&offsetTop=0", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".tones h3", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#333333", sFlashVars:"textalign=center&offsetTop=0", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:".choice h4", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#000000", sWmode:"transparent"}));
			
			sIFR.replaceElement(named({sSelector:"h1", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FA2872", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:"h2", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#000000", sWmode:"transparent"}));		
			sIFR.replaceElement(named({sSelector:"h3", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#FA2872", sWmode:"transparent"}));
			sIFR.replaceElement(named({sSelector:"h4", sFlashSrc:"/fonts/archer_semibold.swf", sColor:"#000000", sWmode:"transparent"}));

	}
		
}